Development | Project Showcase

Plaza Pacoima Shopping Center

Address: 13520 W. Paxton Street in Pacoima, CA 91337
Type of Development: Power Center
Development Timeline: 5 years
Completion Date: May 2010
Plaza Pacoima, LLC (Primestor Development, Inc.) recently completed construction on a new Power Center called Plaza Pacoima Regional Shopping Center located on the former Price Pfister site at 13520 W. Paxton Street in Pacoima, California. Pacoima is a district of the City of Los Angeles located in the San Fernando Valley, northwest of Los Angeles proper. Demographics show that over 500,000 people live within a 5-mile radius.

The concept for Plaza Pacoima began in 2006 with over 30 community meetings with residents and local stakeholders to determine the highest and best use for the property. These discussions resulted in the decision to create a center that is the first of its kind for Pacoima, providing unique services to the community that are currently not available.

Plaza Pacoima is a reuse of a Brownfield property and the $78-million, 203,000 square foot Plaza Pacoima now encompasses a 154,000 square-foot Costco Wholesale Warehouse, a 45,000 square-foot Best Buy and 4,000 square feet of retail, restaurant and office space. A separate, 140,000 square-foot Lowe's Home Improvement Warehouse is currently operating adjacent to Plaza Pacoima. The center was designed in a contemporary architectural style and will be developed as a Gold-LEED (Leadership in Energy and Environmental Design) certified regional shopping center. The 900-space parking lot will be landscaped as a grove with more than 500 trees and shaded pedestrian routes.

The project created 438 construction and 354 permanent, living-wage jobs in compliance with the CRA/LA's first source and local hire programs, as well as a $300,000 contribution to the Pacoima Cultural Facility Arts Trust Fund, among others.

The project is the result of an exciting collaboration of City partners, including Mayor Antonio Villaraigosa, Councilmember Richard Alarc&ón, The Community Redevelopment Agency of the East Valley Region, the Community Development Department, The Pacoima Community Benefits Agreement (CBA) Partners and an extensive group of City departments and public agencies. Primestor recently celebrated Plaza Pacoima's Grand Opening on June 12, 2010. Senator Alex Padilla, Assemblyman Felipe Fuentes and Councilmember Richard Alarcón spoke at the event and presented awards to Primestor, the CRA/LA East Valley Region, and the Community for it's collaboration efforts on the project.

Marshfield Plaza Shopping Center

Address: 1700 W 119th St, Chicago, IL 60643
Type of development: Regional Center
Development timeline: 5 yrs
Completion Date: April 2010
Marshfield Plaza is a half a million square foot regional shopping center located in Chicago's far South Side. The center is anchored by Target, Jewel-Osco, Burlington Coat Factory, LA Fitness, and Marshalls. Other retailers include Chili's, Panda Express, Petco, Staples, and Anna's Linens. With a total budget of over $120 million, the projected entailed the environmental cleanup of a former brownfield site (previously the Libby Foods canning facility), LEED designation, the creation of over 850 construction and 1,260 retail jobs, and will create millions of dollars of sales tax revenue annually to the City. Working with the City of Chicago, and in partnerhsip with Prudential, Primestor took over where other developers had previously failed on a project that had been mired in bankruptcy, to complete the largest commercial project in the city's South Side.

Plaza del Sol Shopping Center

Address: 1832 Durfee Avenue in South El Monte, CA 91733
Type of development: Neighborhood Serving Retail
Development timeline: 2 yrs
Completion Date: March 2010
This partnership with the City of South El Monte is a 7-acre development that is anchored by a 53,000 square foot Superior Supermarket and CVS and an additional 45,000 square feet of restaurant and retail uses anchored by Marshalls. Other tenants include Panda Express, Subway, T-Mobile, Adriana's Insurance and others that will cater to an underserved area of the San Gabriel Valley.

This catalytic project is transforming the Durfee Avenue corridor into a major retail destination for the San Gabriel Valley Community. It features great attention to detail with outdoor amenities and stunning architecture. Plaza del Sol's design complements the region's Santa Barbara architectural style. Stamped concrete, unique art made of tile-covered bollards painted by local children and other amenities make Plaza del Sol more than a place to shop - it quickly is becoming a community core for a dense urban populace.

La Alameda Shopping Center

Address: 7507 Roseberry Avenue in Walnut Park, CA 90255
Type of Development: Regional Center
Development Timeline: 8 years
Completion Date: June 2008
La Alameda Regional Shopping Center ("La Alameda") is located on 7507 Roseberry Avenue in the unincorporated community of Walnut Park in central Los Angeles County, California. La Alameda, bounded by Florence Avenue, Roseberry Avenue, Alameda Street and Leota Street, is the only one of its kind within a 10-mile radius. La Alameda has brought positive social and economic benefits to the immediate community, with an estimated 1,890 new jobs and a fiscal impact of more than $120,000,000. La Alameda was completed on August 22, 2008.

The $69 MM, 18-acre urban infill project site transformed underutilized and abandoned industrial properties into a vibrant retail center with a two-storey, community-orientated plaza space. The 240,000 square foot center is filled with national credit tenants such as Bank of America, Big 5 Sporting Goods, Chuck E. Cheese's, Coldstone Creamery, CVS, Dollar Tree, Jamba Juice, Marshall's, Office Depot, Petco, Panda Express, Ross Dress 4 Less, Fatburger, and a future Fresh & Easy Neighborhood Market. It features a plaza dedicated to the late California State Assemblyman Marco Antonio Firebaugh and a Sheriff's Department Substation.

Community input ensured that La Alameda was designed to reflect the history of the community with contemporary Spanish/Mediterranean design elements that include clay roof tiles, wrought iron metal work, terrazzo tile, and a stucco exterior with natural stone elements. Curves and shapes throughout the project incorporate the grace of Latin style.

The development of the La Alameda Regional Shopping Center is made possible through a public-private partnership with Primestor Development, the County of Los Angeles. Section 108 loans, and Genesis LA which made the development of the project a reality and will ensure the infusion of a total of $64.4 million dollars of public and private investment into the Community of Walnut Park.

Village Square Shopping Center

Address: 5706 Florence Avenue in Bell Gardens, CA 90201
Type of development: Neighborhood Serving Retail
Development timeline: 2 yrs
Completion Date: September 2006
This project is an 81,000 square foot commercial shopping center. The tenants that occupy the center include Ross, Marshall's, Chase, Verizon Wireless, Jamba Juice and Applebee's. The project has received enormous support and is embraced by the Community and the City. Village Square is an icon for the city. The architectural elements include meandering sidewalks, a trellised walkway, beautiful landscaping and other amenities. Primestor owns Village Square and the development continues to be a vibrant shopping center in Bell Gardens.

Los Jardines Shopping Center

Address: 5706 Florence Avenue in Bell Gardens, CA 90201
Address: 6801 E. Florence Avenue in Bell Gardens, CA 90201
Type of development: Neighborhood Serving Retail
Development timeline: 2 yrs
Completion Date: April 2004
Los Jardines is a part of a twelve (12) acre retail center anchored by Famsa and Toys 'R Us. The project is a public-private partnership with the City of Bell Gardens Redevelopment Agency and features architectural details and site amenities, including an art component by neighborhood children, meandering walks, and a fountain. In April 2004, Los Jardines had a Grand Opening. Tenants on-site include Starbucks Coffee, Bank of the West, Panda Express, and Cold Stone Creamery among others. Primestor owns Los Jardines and continues to be an active part of the Community.

Paseo Sepulveda Shopping Center

Address: 9000 Sepulveda Boulevard in Mission Hills, CA
Type of development: Neighborhood Serving Retail
Development timeline: 2 yrs
Completion Date: October 2005
Paseo Sepulveda is a six (6) acre project located on one of the most traveled intersections of the San Fernando Valley. Designed in Mediterranean-style architecture, the 73,000 square foot project area holds such national credit tenants such as Walgreen's, AJ Wright (a TJX Company), Starbucks, Panda Express, Coldstone, Wendy's, Subway, HSBC, Miry, Tacos Don Chente, Bank of America and EB Games. While working closely with the City of Los Angeles and the Community, Primestor designed a one-of-a-kind public art project memorializing Mexican artists such as Diego Rivera and Frida Kahlo. Portraits of the artists have been cast in Byzantine glass mosaic and were paired with stamped concrete featuring pre-Columbian motifs.


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