Our Mission

To manage and develop properties that empower the communities we serve; promoting excellence and an ethical, dynamic and rewarding work environment for our fellow employees, while creating value for our clients, partners and investors.

Our Vision

A world where underserved communities have home-grown leadership, self-representation, safety and unprecedented opportunity and access.

Our Brand

A proactive leader and socially conscious urban real estate brand that unites, empower and inspires communities to achieve their highest potential.

Our Values

We believe in leading by example and in delivering results with integrity, excellence and urgency.

We believe in working only on projects that are truly important and meaningful to us and the communities we serve.
We believe that our greatest strength lies in our people, in their wellbeing and in their on-going personal and professional development.

We believe in having the honesty to admit when we are wrong and in the courage to change.

We believe our community involvement enables us to actively live our company’s values and communicate the spirit of our brand.


Established in 1992, Primestor has become a retail sector leader that focuses on leasing, property management, development, construction management, rehabilitation and acquisitions.

Primestor Development has developed, managed and acquired several million square feet of space throughout the United States. Its emphasis is strategically in dense, intense use urban markets handled by professional and highly committed team members. Primestor oversees a portfolio in excess of $750 MM. 

Primestor specializes in development and managing properties in urban areas, and has been honored by the Latino Business Association’s 2002 Business of the Year Award, the City of Los Angeles’ Minority Construction Firm of the Year Award of 2005, the Developer of the Year award by Alternative Living for the Aging in 2008, Business Leadership Award by HUB Cities Job Consortium in 2008, the Community Pioneer Award by S.E.A. in 2009, the Los Angeles Business Journal’s Minority Business of the Year for 2010. Habitat for Humanity’s 2012 Hammer of Hope Award, the 2015 Los Angeles Business Journal for Best Retail Project and most recently, the 2016 Preservation Award from the Los Angeles Conservancy.